ThermaEQ: Equine Healthcare of the Future
To develop a thermal imaging stable camera to aid in the promotion of welfare for horses and disease control. In order to further promote welfare, the company will work alongside the charity World Horse Welfare through providing donations.
To support and educate the equine sector with regards to disease control and equine welfare to aid in creating a more controlled environment with regards to equine health.
Our target group is people aged between 25 and 50 years old. This is our target group as conducted market research suggested that people within this age group are more likely to be interested in similar technology, and have more knowledge with regards to equine health moniteration and disease control. Our product will be initially distributed withing the Netherlands, as according to the FEI there are 450,000 horses, half a million riders and over 3,000 equestrian centres.
The product sold by ThermaEQ is an innovative device which is new to the equine sector. Through the use of this device, stables and large competition grounds will be better able to monitor horses and aid in early detection and prevention of disease. Through early detection, it is possible to limit the spread of diseases in its early stages, aiding to prevent incidents as was seen in Valencia (Spain) due to EHV-1.