KIEMIE is a company that brings vertical farming to the consumer, by attracting customers to our bus with our bright and colorful LED lights. In the bus we will grow microgreens, herbs and other baby veggies. These are sold, given away as sample, or used in various recipes for smoothies, sandwiches, salads or soups. By demonstrating how easy it is to grow indoor, we convince customers to grow with us, whether or not they have access to a garden of balcony. The racks will be sold with a low profit margin and customers can opt for a subscription that provides them with seeds, hempfibre mats and information. The mats remove the pain of cleaning and storing soil and make it even cheaper. We guide our customers through a smartphone app, which allows them to gain full control over the automation of the rack such as lighting, colors, dimmer, timer and irrigation. Through the app, growers can also share tips and suggestions. KIEMIE racks come in different sizes that are easy to expand by mounting upgrades in a stackable system. Customers can choose to grow microgreens in trays on one shelf, while hydroponically grow herbs and lettuces on the other.