Ajabu – The Miracle Social Enterprise
Ajabu is the Swahili word for Miracle and this is what Ajabu stands for. Our social enterprise works to achieve the best for the people and the planet in the most sustainable way.
Mission: Ajabu’s mission is to provide nutritious snacks to the Tanzanian population through food production that empowers small-scale women farmers, strengthens the local economy and reduces food as well as plastic waste.
Vision: We envision a healthy and fair society with equal opportunities in a clean environment to assure a sustainably developed Tanzania.
Ajabu believes in a better future and contributes to it by offering healthy crackers packed in a glass jar and powdered packages for NGOs. Ingredients are sourced and processed locally in Tanzania. Our tasty snacks are made of 50% protein-rich cassava and grains, the other half contains vegetable surpluses from local markets. Fermentation increases the nutrient-content and the jar can further be used at home. An added information sheet educates about the right diet and gives instructions about beneficial food processing. The long-shelf life of our crackers offers a great solution for nutritional programmes of NGOs and fits the consumers’ living circumstances.
For all these reasons our affordable miracle snacks truly deserve their name!