About Sprout

Sprout is a non-profit organization, driven by our mission to raise awareness and bring knowledge about sustainable consumption to consumers in an entertaining and engaging way. We noticed that although there is a lot of effort to change consumer behaviour, it remains a challenge to do so effectively, without being punishing or patronizing.

As a non-profit organization, we work based on transparency, reliability, and independence: sustainability scores and information are explained clearly for all users to see. We avoid commercial influence from manufacturers by having an independent board of scientific experts to develop the rating framework for products and companies.

In the end, we want to create a world where everyone purchases environmentally and socially sustainable products, with consciousness and knowledge about impacts of their purchasing decision on the environment and welfare. Each step helps sprout a seed of transformation to such a world.

We would like you to participate in our questionnaire. This way, we can understand the effectiveness of our project in accomplishing our mission.

Product description

Our product is an app based on gamification of sustainable shopping. By combining grocery shopping in real world, sustainability information and engaging farming game, we aim that people choose more sustainable products because the game is fun.

Meet the team

We are a diverse team of four, each of us contributing to our trusted collaborative relationship. Adrien, from France, analyzes and manages technical aspects with his pragmatic view. Saki, from Japan, manages data collection with her critical view and encourages the team to aim higher. Jonah, from the Netherlands, is our general strategic manager with an insight into financial modelling and enjoys challenges. Lena, from the Netherlands, brings a positive vibe to the team and is our customer relationship manager. We are proud of our teamwork as well as our accomplishments.