About Neocare
Neocare, a new start-up company that provides a sustainable shampoo for the equestrian industry. The main advantages of Neocare and the products is the sustainability which is created with a recyclable packaging as well as the 100% natural ingredients used. Overall, the products of Neocare are with the described characteristics not only good for the environment, but also for the horse’s health and easy for the customer to use. Neocare will be set up in Germany and the UG business model will be implied as it limits the liability for the private person. In addition, the unique selling points of this business are the product itself, Innovative designs and forward-thinking products that benefit the user and does not cause any damage to the environment. Through creating a product which does not require packaging like most mainstream shampoo products, we are able to reduce the waste produced. The mission and vision of this company, making sustainability a part of the European equestrian market and combine this innovation with performance and effectiveness. Mission, to produce a care line for horses which is not only highly sustainable (i.e. vegan, cruelty-free, plastic free and waste reductive)