About Sider
Reducing wasted apples by producing a refreshing apple cider. By taking a side spot in the Dutch supply chain of apples, SIDER is reintroducing visually rejected apples to the market and is thereby saving 200.000 kilogram of apples from being wasted in 2022. The sparkling cider is low in alcohol, which makes it a perfectly refreshing beverage for both the warmer and the colder months. SIDER is scoping its marketing on adults, within the age class of 18-40 years old, who are aware of sustainability aspects, are having a (semi) healthy lifestyle and a strong willingness to try out new alcoholic beverages. To communicate directly with this target group, SIDER will promote on summer festivals to share its and vision.